FDA launches national public education campaign to prevent and reduce tobacco use among multicultural youth
The U.S. Food and Drug Administration today announced the launch of a national public education campaign to prevent and reduce tobacco use among youth who identify with the hip-hop peer crowd ‒ a hard-to-reach group that is frequently exposed to pro-tobacco images and messages. The FDA’s new campaign, “Fresh Empire,” is designed to reach the approximately 6 million multicultural youth ages 12–17, specifically African American, Hispanic, and Asian American/Pacific Islander youth, who are open to smoking or are already experimenting with cigarettes.
